Gently scoop out a pea-sized amount using the back of your thumbnail. For larger beards, a dime-sized amount may be necessary. Rub between palms to emulsify. Then run your fingers through the beard and massage the balm in, starting with the roots and moving down towards the tips. Apply to the mustache and hairs around the mouth as well, if applicable. Finally, brush through the beard with a natural bristle brush to even out distribution.